Top 5 reasons you need to build an email list and use it!
Unlike your social media accounts, where you must create and post content all the time, you can build sequences of emails that go out based on contact interactions with your email strategy.
When someone signs up, you can send them a welcome series with emails sent over automatically explaining your unique offerings.
You can create happy birthday emails to go out based on a contact's birth date.
You can send out anniversary emails based on how long a contact has been part of your network.
The options are endless.
Once the automation is set up, you just need to maintain the emails. As things change in your business, you can update the individual emails' content without recreating a new structure.