Lance's thoughts!

Consistency is the key!

People return to your restaurant in hopes of getting a repeat of the amazing experience they last had.

This is why it's important to have recipes for your kitchen staff and steps of service for your front-end staff.

They are written down and most likely evolve over time.

The same needs to happen with your marketing.
Create a plan, implement the plan, be consistent and then modify the plan as it evolves.

Just like the experience you provide, your marketing needs to be consistent to be effective.

Wednesday, August 4, 2021