Lance's thoughts!

Invest in your marketing.

If you don't pay your staff, you won't have anyone to serve your product
If you don't pay your food supplier, you won't have any product to serve.
If you don't invest in your marketing, you won't have any guests to serve.

A strong marketing plan gets them into your restaurant to buy your food and be served by your staff.

Your marketing plan is at the start of the guest journey.

Friday, August 6, 2021