Lance's thoughts!

What are you concentrating on

So often, restaurants concentrate on creating the best Instagram post as their complete marketing strategy. They measure the success of their posts based on how many people like them.

Those tiny hearts make us feel good, but unfortunately, you can't deposit those into the bank.

Concentrating on how many people like and follow you on social media instead of creating a plan to track guest visits is like worrying about the unpolished spoon when the restaurant is on fire.

Monday, August 16, 2021