One of the most significant marketing tools available to you is your menu. How things are described, where items are placed, and even the font you use can influence people's decisions in what they order.
Don't just put words on a page. Not only should your menu be attractive, but it should also guide people to order more of your most profitable items.
Many restaurants have transformed over to digital menus; having links to more information, beverage pairing, and pictures can help guests try new things and order accompanying dishes.
Before you start on any outside marketing, make sure your menu represents the experience you provide.