As a former restaurateur, I understand the passion that goes into your restaurant every day. Most days, you are putting out fires and dealing with immediate issues to ensure the day's service goes well.
With a background as a Franchisee, independent owner, and franchisor, I have been in the trenches figuring out ways to increase guest visits. I created a personalized marketing system that reflected my brands personality. By using personalized messages I created superfans that were in love with the experience we provided.
Just like your restaurant requires a recipe for everyone to follow. These recipes developed over time through testing and feedback. I have developed the base ingredients for a restaurant's personalized marketing recipe. Jointly we can put this recipe together and build your signature marketing recipe, a Restaurant Funnel.
I know you want to work on a plan to grow your business and that you believe you need a marketing system, but every time you spend money and time on marketing, you can't justify the results. At Restaurant Funnel, we work with you to custom build a complete marketing system so that you can attract people who have never heard of your restaurant and turn them into SUPERFANS!
Soda Jerks was one of the three concepts that I developed. This location went from a single retrofit restaurant to having three joint ventures and two franchise locations.
Value is a perception-based quantification in the guest's mind. It's not something that can be easily measured.
Just because your food cost is the same on every item you serve; doesn't mean the perceived value is the same.
Fine dining restaurants can charge more for simple ingredients based on the atmosphere and the service.
So when you are thinking about the value, you deliver don't just whip out the calculator and add up your cost of goods. Understand the perception of your restaurant. Sometimes you will be able to charge more, and sometimes you are overcharging.