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As a former restaurateur, I understand the passion that goes into your restaurant every day. Most days, you are putting out fires and dealing with immediate issues to ensure the day's service goes well.
With a background as a Franchisee, independent owner, and franchisor, I have been in the trenches figuring out ways to increase guest visits. I created a personalized marketing system that reflected my brands personality. By using personalized messages I created superfans that were in love with the experience we provided.
Just like your restaurant requires a recipe for everyone to follow. These recipes developed over time through testing and feedback. I have developed the base ingredients for a restaurant's personalized marketing recipe. Jointly we can put this recipe together and build your signature marketing recipe, a Restaurant Funnel.
I know you want to work on a plan to grow your business and that you believe you need a marketing system, but every time you spend money and time on marketing, you can't justify the results. At Restaurant Funnel, we work with you to custom build a complete marketing system so that you can attract people who have never heard of your restaurant and turn them into SUPERFANS!
Soda Jerks was one of the three concepts that I developed. This location went from a single retrofit restaurant to having three joint ventures and two franchise locations.
We tend to do a lot of talking. Reflecting on this must-read book by Danny Meyer, a guru in the hospitality game, is we need to build relationships with our guests, and the best way to do that is by listening. Whether it's during service or through digital communication.
"There is no stronger way to build relationships than taking a genuine interest in other human beings and allowing them to share their stories." Danny Meyer
When was the last time you just sent out a message to your guest saying - "Hi, just checking in and was wondering how you are doing?"
Try it; the results will surprise you!
But don't take our word for it; read the book.
SETTING THE TABLE BY DANNY MEYER
