Marketing your restaurant needs to be trackable so that you know every dollar spent is working to consistently increasing your revenue.
Most marketing agencies will tell you that it is difficult to measure a true ROI on advertising. They say the only way to get an ROI is to ask every guest why they decided to choose you to dine with, and that just isn't achievable.
However, if you create a minimum requirement for engagement, calculate a few items based on averages and industry standards, you can create a formula and a process that is trackable and gives you a clear understanding of how well your marketing is working.
Below you will find a tool to understand how many new guests you need to add into your sales funnel every week to achieve an extra $52,000 a year in contribution to cover fixed costs and add to the bottom line.