Every Monday we send you a mashup of marketing thoughts, tips, and resources.

It's a quick way to start off the week with tips on how to keep your sales funnel flowing.

Check out this weeks mashup!

If you have a list of contacts, you need to track their engagement! But don't do this based on email opens; do this based on link clicks. These are the people who are interested in finding out more information.

Run a report that tells you who hasn't clicked a link in the last 90 days.

Send them an email asking them if they are ok and that you just wanted to make sure they still enjoy being on your list and receiving your messages.

Create a button to click to tell you they are ok and connect it to a landing page that thanks them for their response.

Anyone who doesn't click the link within a week needs to go.

You want people on your list that are engaged and reliable to take action on your information you send.

Got 60 seconds? Check out the video.

There used to be full service and fast food. The line was pretty straightforward. But now, just like the fusion between culinary styles, the lines between service styles have also become very blurry.

So how are you unique?

Your guest gives you more than just money; they commit their time to your restaurant.

How is your restaurant going to give value to a guest for the time they spend with you?

An investment in knowledge doesn't always mean just investing in learning.

Investing in knowledge can be about working with people who may have more knowledge in an area of focus than you, and together, you become unstoppable.