A restauranteur is in the business of taking care of so many people. From the guest to the staff, there always seems to be someone that needs your strength.

But what are you doing to recharge the battery and rebuild your strength?

It can't be said enough, the best way for you to take care of others is to make sure you are taking care of yourself.

And it is always ok to ask for help and support!

The experience someone has at your restaurant needs to be exceptional. When you base your restaurant on wining the transaction vs winning the guest, you will have difficulty building a sustainable business.

David Meerman Scott says in his book Fanocracy,

To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the the products or services we sell to them.

Building a relationship with someone who has never heard of your restaurant to a superfan takes commitment and a plan.

But don't just take our word for it; read the book.‍
Fanocracy by David Meerman Scott

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When you have a database of contacts in your restaurant or have shown interest in coming to your restaurant, you have a direct willingness to communicate with them.

It's better than a phone call because you can't phone 1000 people at the same time.

It's better than a text message because characters, formating, or graphics do not limit you.

‍Got 60 seconds? Check out the video

There are so many systems out there collecting data on your purchase history.

But how does it track a purchase you would have made, but the item wasn't there to purchase?

Huh?

Hang on; the thought is, how do you know if you were missing something off your menu? How do you figure out that the guest might give you an extra visit if you offered something different?

Well, you could hook up every guest to a mind-reading machine, or part of your sales funnel can be to ask a simple question.

If you could add a dish to our menu, what would it be?

It is amazing what you might learn if you ask.