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Every Monday we send you a mashup of marketing thoughts, tips, and resources.
It's a quick way to start off the week with tips on how to keep your sales funnel flowing.
The guest needs to see value in these transactions for them to continue the relationship.
There are many options, many distractions, many things going on that you are competing with.
Stick to doing what you do best, do it well, and provide an unbelievable amount of value for each experience the guest has with your restaurant.
It's usually the marketing.
So what do most restaurants do?
Increase their advertising spend or turn it off completely.
But before you do either one of those options, think about this.
If you were trying to get someone to go out on a date with you, but they keep saying no;
Do you think asking them more often will increase your chances?
Or if you stop asking will it increase your chances?
The answer is usually no to both of those questions.
You need a different approach. Maybe you need just to be a friend first. Maybe you need to give them some space and come back at them with the question later.
Your restaurant is about building a relationship. When you change your thought process from marketing to building a sales pipeline line, it's like switching from being that disruptive, annoying person to being someone you can trust that you would do anything for.
We are proud to be a sponsor of this fantastic podcast. Chip Klose has excellent insights into moving your restaurant business forward.
With great interviews and tools, you can use them to help navigate the ups and downs of your restaurant business. It's a must-listen for every restaurant owner and manager.
Best of all, each episode is finished with an assignment… a short, actionable task… something you can do right away to start implementing the concepts talked about on the show.
Look for a new episode, every week.
