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Your restaurant is in business to sell an experience.
Your restaurant needs to focus on products the guest wants to buy, creating an atmosphere that the guest wants to enjoy and delivering service that increases the guest's perceived value of the premium you charge.
Organize your digital assets.
Amazing stock images
Post directly to your social media
A must-have for your restaurant's marketing strategy.
It's all about the mindset of how you are serving someone.
The word customer is transactional; however, when you refer to your customers as guests, it's like inviting someone special into your home.
You sell to customers, but you take care of guests. And if you want to build an exceptional restaurant, providing a fantastic experience for your guests is extremely important.
Wikipedia says
"Which came first: the chicken or the egg?" The dilemma stems from the observation that all chickens hatch from eggs and all chicken eggs are laid by chickens. "Chicken-and-egg" is a metaphoric adjective describing situations where it is not clear which of two events should be considered the cause and which should be considered the effect."
Same thing with sales and marketing; which is more important? Well, it's the relationship between the two that increase your revenue.
