Having no opinion is having an opinion
Not planning is planning to fail
Not investing in growth means you are being left behind.

There are always ways to be better, stronger, and build a better restaurant.

Mediocrity is like trying to run your restaurant in neutral. It will only get you so far. Then you either need to put the foot on the gas, or you will start rolling backwards.

"Don’t let mediocrity be the best you can achieve."

‍Bobby Shaw

Leader. Restaurant Executive. Author. Podcaster

Newsletters are usually long-form content. They have lots of information. They take a lot of time to put together and get blasted out once a month.
You may see success with it by getting a spike in your business everytime you send it out. Does that mean you should send more newsletters?
No.

Try this next month.

Take your newsletter and divide it up into four separate e-mails.
Segment your list into four groups.
Send each group a different e-mail for four weeks.

Now you will see a more consistent increase in sales instead of a spike.

You will also see which section of the newsletter created more engagement and sales.

Got 60 seconds? Check out the video

Every Monday we send you a mashup of marketing thoughts, tips, and resources.

It's a quick way to start off the week with tips on how to keep your sales funnel flowing.

Check out this weeks mashup!

Don’t put all of your eggs in one basket.

AKA Don't just use one tool for marketing your restaurant.

Going all-in on one form of marketing limits you to only those people who follow that one channel. Can you do everything? No, but you need to build out a few different paths for your marketing strategy.

1 - Website, this needs to be clear on the type of experience people will have at your restaurant.

2 - Email capture system, have a process to turn websurfers who are not quite ready to commit to a visit into contacts and connect with them in the future.

3 - In-house email capture system, add people who visit your restaurant to your database, either through a contest, reservation list or anything else that may incentivize them to give you their information. (Remember to not add them directly to your list, send them an email asking for permission.)

4 - Post to social media daily, Instagram, Facebook, Twitter, Google My Business. Being consistent daily shows the internet that you are contributing and you are dependable. Although you may receive less engagement per post, on average, for the week, you will have more engagement than posting once in a while

5 - Paid advertising, pay to play. Spending at least $10 a day to boost your post or create an ad will get you in front of new people. Having the call to action to subscribe to your email list will permit you to market directly to them.