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Marketers talk a lot about creating engagement. Your restaurant should have engagement as part of its marketing strategy. But the kind of engagement you are creating is what is important.
Definition of engagement
1: an arrangement to meet or be present at a specified time and place
2: something that engages
3: emotional involvement or commitment
4: the state of being in gear
5: a hostile encounter between military forces
The word has many different meanings, but the one that should matter most for your restaurant's marketing strategy should be;
Creating brand awareness with the result of direct interaction resulting in sales.
See, creating a like or a follow does not put money in the bank and does not transform directly into sales.
Make sure the engagement you are working so hard to create, creates sales for your restaurant.
Everything has a cost. It might not be a dollar value; it may cost time, energy or the big one opportunity cost.
Not investing in a marketing strategy is free.
But what is the missed opportunity?
To achieve a return on your marketing investment, the first step is you need to invest.
There are many free marketing tools available, but free may be costing you if you are not using them correctly.
You create a website using a free tool.
You put up some pictures and create some content but is it effective?
Is the information people after easy to find and understand?
Is it optimized for search engines?
Does it give a good understanding of the type of experience a guest will have at your restaurant?
With your website, you only have 5 seconds to make a great first impression. However, you may have a "FREE" website, but if it is not converting websurfers into paying guests, then that's a missed opportunity.
Now "FREE" is costing you revenue and new guests.
If you knew that it was a guest's first time, would you take extra measures to ensure they enjoyed themselves? Maybe send them over an appetizer to start or a dessert at the end of the meal. You want to make a great first impression, so they remember you and come back.
The Restaurant Funnel Sales system provides your restaurant with a marketing strategy that is personalized, engaging, systemized and trackable, providing a positive ROI on your investments.
