That's a common theme in server training. The operational partners are encouraging their staff to be engaging with the guest and bring them whatever they need to make their visit most enjoyable.

If you have a good friend who visits your home and you want to be a good host, you make sure their beverage is always full, you provide them options for snacks and check-in to make sure they are enjoying their visit.

So the question is, when you send your friend an email to invite them over for this visit, is it in the style of a graphic newsletter, or is it a friendly personalized email?

Why would it be essential to engage with your guest when they visit but then send them impersonal emails and just a bunch of noise?

5 Seconds is all you have to make a great first impression with your website.

Why not have a clear one-liner that gives people an insight into what they are going to experience when they visit your restaurant.

Some Examples:

Come for the food, stay for the fun! Japanese Steakhouse serving Premium Local Beef and Authentic Japanese Wagyu, grilled to perfection by entertaining chefs right before your eyes.

Show your hunger who's boss! From pasta and protein to soups, salads, and desserts, we have everything you need for the best meal of your life. And yes, we do catering, too.

Bringing the taste of the south to you! A delicious feast of mouth-watering smoked meats and classic comfort dishes served with a side of excitement and great hospitality!

A creative burger experience that's as unique as you are! Build your own burger, retro glass bottled sodas, hard ice cream milkshakes and you can shot gun a beer for $2.75

But don't just take our word for it; read the book.‍
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

The whole is greater than the sum of the parts.

Behind every great person is a community of people that support them.

The great minds sessions are your restaurant's community.

Check out the videos or register for the next sesion!‍

Your food better be good, but your service needs to be outstanding.

Your food is the product; your server is the salesperson.

To truly enjoy the product they are buying, make sure the sales process is outstanding, or else it could have a negative effect on how good the guest perceives the product.