This is the best part of an email marketing strategy.

Doing email right can create a spider web of connections.

Creating a layout of emails that go out automatically can give you a step ahead in building a relationship.

Unlike your social media accounts, where you must create and post content all the time, you can build sequences of emails that go out based on contact interactions with your email strategy.

As things change in your business, you can update the individual emails' content without recreating a new structure.

When you have a new email contact sign up, you can send them an instant welcome message series to inform what makes your company unique.

No one owns their social media accounts, social media not only controls who sees our posts and when they see them, they also have a right to inactivate or delete your account at any time for any reason.

Email, by contrast, is an asset you own. Although it is hugely frowned upon selling or renting your list, it still adds significant value to your business. You can take your list with you and use it on your choice of platforms to send out messages. Would you rather have a business with 10K social media followers or 10K engaged email contacts?

Email gives you the power to learn more about your online community.

Campaign reporting features can tell you who is opening your emails, what links they are clicking on, and more.

Being able to send a new message based on the customer's interaction with a previous message (opens and click) helps you refine your strategy.

When you hit send on your email campaign, usually within minutes, that message is delivered to that contact's inbox. You are grabbing their attention in that moment.

Most social media platforms limit how many people see your post, and it is not delivered as soon as it is posted.

Email lives in that contact's inbox until they make a conscious effort to open it, ignore it, or delete it. Regardless, your message was seen, even if it was only the from name and the subject line.