Why you need to build an email list and use it.

Personalization

While social media is like using a megaphone in a crowded field, email can be personalized using the contact information to merge with each connection, making it unique to that customer. Not only can you start your email with a personal greeting using their name, but by asking questions and learning about the contacts on your list, you can make sure to send them the right message at the right time.

In the book Business Made Simple, Donald uses the reference of an airplane to describe a business's components.
Most restaurants focus on the operations, the food and the service, the actual product they are selling. But just because you have an amazing product doesn't mean you are a thriving restaurant.

The engine of your restaurant is marketing and sales—this is what accelerates your business into profitability.

To have a successful restaurant, you need to invest in your engines.

But don't take our word for it; read the book. Donald Miller, Business Made Simple

With 91% of people tying your restaurant based on a friend or family recommendation, you need to build a network of superfans.

The big chains do radio and billboards, and even TV advertising cause their marketing budget is more than your revenue. They can afford to have branding in every corner. So how do you compete?

Superfans, build an engaging network that can promote your restaurant to the people you can't afford to advertise to. Reward these superfans for being engaged and referring their friends and family.

Take care of your superfans, and they will take care of you!

Got 60 seconds? Check out the video.

Last week was busy.
With Valentine's day on a Sunday and most areas having Monday off, it was the busiest your restaurant has been in months. Tuesday rolls around, and you need a day to recover, and Wednesday, you are getting caught up on all the stuff you forgot and Thursday, your back at it preparing for the weekend, and now it's Friday and your sick. Not from drinking too much but from looking at the books and noticing this weekend will not be as busy as last weekend.

You never posted, never sent out an email, now you scramble. You start to panic a bit and think, what have I been doing all week.

This is why it is essential to have your marketing communications pre-planned. Automated., Evergreen. This way, if you decided to take a minute, the foot still stays on the gas. The sales funnel is always being filled with new contacts, and those contacts are becoming paying guests.