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Although it may be too late to put in a marketing strategy for this valentine's day, these are the times to capture many new visitors' information and get them to come back again.
Marketing is the process of identifying guest needs and determining how best to meet those needs.
Marketing is one of the three pillars of your restaurant.
Marketing - Operations - Accounting
Advertising is a function within the marketing process that promotes your restaurant through paid and organic channels.
The first time someone tries your restaurant, the expectations are high. They are taking a chance on spending their hard-earned dollars on a new experience. Instead of sticking to what they know, they are taking a risk giving your restaurant a try.
Making sure that this first experience is amazing is so essential.
So how do you do this?
Start a new guest program.
Have the host ask the question of every guest when they arrive.
Have you dined with us before?
If they say this is their first time, you need to make sure that this visit is extra special so that the guest feels a connection with your brand.
Manager/Owner introduces themself and brings over your best appetizer for them to try while looking through the menu.
Whether they have dessert or not, give them one of your best desserts for them to take home. In the takeout box or bag, have a handwritten note from the Manager/Owner thanking them for their visit with an incentive to come back again.
The world is all about producing content; We produce this blog every day. Did you ask for it? No, we produce it to get our thoughts and ideas out into the world in hopes that someone is listing. But our business is about helping you with your business, so providing information and content is important.
In your restaurant, you don't make money from content. Telling people a story about grandma's recipe may tug on someone's heartstrings, but what it comes down to is that people go to a restaurant to eat and have an experience.
So don't spend time and money crafting content by writing newsletters and blogs; create simple marketing messages that are consistent and allow you to track and measure your marketing efforts vs sales produced.
Save your content creation to serving the guest and connecting with them when they are in the restaurant.
