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Whether you have 500 contacts or 5000 contacts on your email list, it is irrelevant.
The focus isn't on building the list; it is about creating engagement.
What's the best way to see if you have an engaged list?
Send them an email with a link for more information.
Contacts that are engaged will click the link.
Don't think that having an above-average open rate means your emails are working.
You need to measure your engagement by click through rates.
The short answer is yes.
You should be posting to Instagram, Facebook, Twitter, and Google My Business daily.
Repeating pictures and content is better than not posting as these platforms reward businesses who consistently add content.
Will posting to these platforms bring in sales?
The short answer is yes.
Any time you are showcasing your brand in the digital world, it has a chance to be seen by a potential guest that will dine with you.
However, social media should not be your only marketing strategy; it needs to be a part of a more effective plan.
Right message! To the
Right people! At the
Right time!
In the book Superfans by Pat Flynn, he writes,
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.
A tribe of superfans will help get your restaurant on the minds of people that no amount of advertising will ever reach.
But don't just take our word for it; read the book.
Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
