Some restaurants are designing experiences that encourage taking videos and selfies. Have a mural on the wall to encourage visitors to take a picture in front of it. Make sure to also include your logo and social media handle. Dishes are also being arranged around how they'll look in photos. I’m still working on burning my hashtag into hamburger buns ;)
Do away with marketing specials on a tent card. Use that space to influence social media engagement. One of the brands I managed created a unique hashtag and encouraged people to post photos using it. Each post was then entered in a contest to win a gift certificate. When you use this strategy, search for the hashtag and comment on each photo you find. Once a week, a winner should be picked and publicly announced.
More than 35% of diners say they are influenced by online reviews when choosing a restaurant. That can be good or bad for you. Everyone has something to say when they feel they've been wronged. Some will make hateful posts on every social platform you use. Read our article on how to react to a bad review. That’s why you need to actively work to generate positive feedback.
On the bottom of your receipts, leave a note that everyone who posts a review is automatically entered into a contest. Include a web address to a form where people can leave the review. Make sure you reply to each review thanking them for their time. For outstanding reviews, encourage them to add it to their favourite social media platform by providing a link.
Your Restaurant Marketing Plan starts by creating an incentive for to exchange for an email address. This is the top of the Restaurant Funnel and the best was to Increase Restaurant Sales.Read More.......