That doesn't mean that your marketing should be better than the actual experience. However, the pictures you use in your marketing can influence people not to see themselves as potential guests.

The Right Words Are Worth A Thousand Guests

Words are so crucial in your marketing.

Choose words to help potential guests visualize the experience they will have at your restaurant.

Choose words that will make them crave a feeling when they dine with you.

The words you use allow potential guests to see themselves in your restaurant.

But don't forget, this sets the bar high for the experience, so you need to make the movie live up to the book.

People return to your restaurant in hopes of getting a repeat of the amazing experience they last had.

This is why it's important to have recipes for your kitchen staff and steps of service for your front-end staff.

They are written down and most likely evolve over time.

The same needs to happen with your marketing.
Create a plan, implement the plan, be consistent and then modify the plan as it evolves.

Just like the experience you provide, your marketing needs to be consistent to be effective.

It takes a lot of energy to get a train started. It is a slow process to get it up to speed, pulling all of that weight. Then once it gets going, it's a direct path to the next station.

Your marketing is like a train. It's going to take a lot of energy and patients to get started. But once it's rolling, maintaining the direction to the next milestone should be easy to manage.

Get your marketing rolling right now.

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What is my guest's journey from not knowing my restaurant exists to coming to the restaurant for the first time?

What is my guest's journey from when they arrive until they leave my restaurant?

How do I follow up and have that guest return for another visit?

Consistently develop these three plans.