It takes a lot of energy to get a train started. It is a slow process to get it up to speed, pulling all of that weight. Then once it gets going, it's a direct path to the next station.
Your marketing is like a train. It's going to take a lot of energy and patients to get started. But once it's rolling, maintaining the direction to the next milestone should be easy to manage.
Get your marketing rolling right now.
What is my guest's journey from not knowing my restaurant exists to coming to the restaurant for the first time?
What is my guest's journey from when they arrive until they leave my restaurant?
How do I follow up and have that guest return for another visit?
Consistently develop these three plans.
Restaurant life is always busy.
Marketing is easily pushed to tomorrow.
And then sometimes tomorrow turns into next week.
You need to follow up consistently with your network.
You don't want to give your guests a chance to forget you.
Top 5 reasons you need to build an email list and use it!
Unlike your social media accounts, where you must create and post content all the time, you can build sequences of emails that go out based on contact interactions with your email strategy.
When someone signs up, you can send them a welcome series with emails sent over automatically explaining your unique offerings.
You can create happy birthday emails to go out based on a contact's birth date.
You can send out anniversary emails based on how long a contact has been part of your network.
The options are endless.
Once the automation is set up, you just need to maintain the emails. As things change in your business, you can update the individual emails' content without recreating a new structure.