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We have all learnt through the pandemic that relationships are the key to happiness.
We need to apply it to our business.
Your business will only win if it serves the customer correctly, helping them solve a problem.
Who that customer is, is so important.
Jon does an excellent job bringing clarity to that message.
As Jon Morrison says, "you can't be everything to everyone, you'll end up meaning very little to a lot of people" Now start With Who is an essential process in building a lasting business.
Every time you send out a weekly email, 10% of your contacts should come to dine with you that week.
Add 25 new contacts to your email list every week may only seem like an additional couple of guests.
But after a year, you have added 1300 new contacts and will see over 65 visits when you send out a weekly email.
The main point is you need to start.
Every slower starts with a seed; it takes time to sprout and turn into a beautiful blossom.
Got 60 seconds? Check out the video
Sharing your story creates a more profound connection than just the product you serve.
Superfans want to know more about you because they care; building a network of caring superfans will accelerator your ability to increase sales consistently.
Need help telling your story, reach out to Sydney @ https://www.slcreative.ca/
When you build a relationship, you need to learn about the other person; you need to understand them, you need to ask them questions.
Don't assume you know what your guests need or want. If you genuinely care about them, spend time listening.
You can't be everything to everyone, but you can be something to someone if you listen to your guests.
