You have two goals this year to be busier than ever!

Refine the Experience.

Create a Marketing Strategy.

Start Now!

Typically one of the busiest nights of the year for a full-service restaurant. People out and about celebrating the beginning of the new year.

This night, like most in 2020, is different. Some restaurants will make record sales with take-out boxes and grocery items, and some restaurants sit closed, wondering if they will be able to re-open.

The direction of your business has changed.

Be positive.

2021 will bring great things to the full-service restaurant industry.

People are tired of being at home, cooking for themselves and hanging out with their household or small cohort. The need for socializing is tremendous. There is no better way to do that than over a great meal at your restaurant.

So instead of worrying about what was, start thinking about what will be. How are you going to be unique in your offering? Are you ready to deliver an amazing experience, so your restaurant is on top of everyone's list?

When you do a radio or tv ad, besides the actual message, the most important thing is frequency.

One 30 second spot won't reach a large audience.

The more you get your ad in front of people, the greater the chance they will hear you.

It is the same with your emails.

Send more, not less.

Make sure it is relevant, personalized and short.

As we get closer to putting this year behind us, you have two choices.

1. Complain about what was lost
2. Be positive and move forward

Don't get stuck in the cycle of the first one; it won't help.