.png)
Relationships take work.
David Meerman Scott says in his book Fanocracy,
To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the the products or services we sell to them.
What are you doing to build and maintain your relationship with your fans outside of your restaurant's 4 walls?
But don't just take our word for it; read the book.
Fanocracy by David Meerman Scott
Food vs Service, is like what comes first the chicken or the egg.
They go hand in hand for your restaurant, and both need to be exceptional to help your restaurant stand out in a crowded market.
But who would create more of a loyal following?
a restaurant with good food and GREAT service
or
a restaurant with GREAT food and good service
Having excellent service will win, nine times out of ten.
It's the connection, the engagement, and the act of being served that makes people come back.
So why do most restaurants mostly market their food?
Because it is easy to post a picture of an amazing looking plate.
Stop just doing easy!
Create an engaged marketing strategy.
Creating a personalized connection outside your restaurant will win nine times out of ten compared to just posting pictures.
Your restaurant's heart is the center of the passion for serving every guest.
Your restaurant has relationships and brings guest joy.
However, if you treat your restaurant like a factory where orders come in and food just gets served, you will not be true to what it means to have a full-service restaurant.
Be true to why you are in this business; if it is only to profit, this is the wrong business for you.
Successful restaurants have a pulse. And it is that pulse that keep guests engaged, coming back, and referring their friends.
