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Exchange and incentive for contact information.
Track when and who uses the incentive.
Send them future relevant, personal and engaging messages.
Oh yes, and the hard part, make sure every guest has an amazing experience!
Happy Marketing!
Even a greasy fast-food burger joint will use fresh lettuce and tomatoes!
So the question is, do the majority of people care?
No.
Most guests will spend their money on a great experience, even if it is previously frozen beef.
In fact, if you are honest with yourself, some things are even better frozen. Is fresh seafood caught three days ago served at your landlocked restaurant better than frozen at sea unthawed daily?
It would be best if you promoted what makes you unique.
What can people experience at your restaurant that's different than your competition?
Don't rely on generic words to be the base of your marketing.
The philosophy of most restaurant advertising campaigns has been to get buts in the seat.
Well, this is the ultimate goal, but the process has changed.
Use your advertising to generate leads.
These leads are a list of contacts that can directly be communicated with for future specials, incentives and events.
Your restaurant will have a strong competitive advantage by having an active contact list.
Many restaurants use coupons for their restaurant to help bring in sales. This is part of a HOPE MARKETING strategy.
You HOPE that people will see your advertisement and use your coupon.
You HOPE they come in and have a great experience.
You HOPE that they will come back.
You HOPE they will tell their friends.
That's a lot of HOPE.
However, when you offer a trackable incentive for the exchange of an email address, you can measure your campaign's effectiveness.
You KNOW who used your incentive.
You can extend an expiry date or re-send the incentive later for people who didn't redeem.
You can request feedback and ask for a referral for people that redeemed the incentive.
The best part of this is you are building a list of contacts that can directly be communicated with for future specials, incentives and events.
No HOPING that social media will show the right post to the right person at the right time.
Stop HOPE marketing and start MEASURE marketing by creating a trackable engaging marketing system.
