Even the local pub with the "Cheers" atmosphere needs to be attracting new guests.

The fact is that regulars can become irregular through no fault of what you do.

Their financial situation changes, their personal situation changes, or they may move to a different neighbourhood.

The point s that, yes, you need to constantly be taking care of the guest and providing them with an experience that makes them coming back for more.

But don't just rely on word of mouth to bring in new guests. Create a Sales strategy that concentrates on accelerating the word of mouth process and is consistently bringing new guests to your restaurant.

Value isn't just about the dollars someone spends. It's also about the time they give you. Most restaurants get wrapped up in the costs of a product and making a return.

But what about the investment of time someone is making.

You can lower the perceived value of your product if a guest doesn't feel the time they invested was worth the experience they received.

Check out this book by Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

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Your content is the experience you provide.

Your email should be a short personal notification letting them know about existing content, new content, and planting the seed for future content.

Current offerings, feature offerings, upcoming special events.

Got 60 seconds? Check out the video

There are many components of a great marketing strategy to drive sales growth.

But email needs to be the hub.

#1 - Automation - you are busy. Plan and schedule your engagements, so your contacts are always connected.

#2 - You own the list. The contacts are yours, not the service provider, not the third-party system.

#3 - You can view engagement specific to each contact.

#4 - When you hit send, your message is delivered directly to your contacts.

#5 - It can be personal. Using merge fields and segmentation, you can send the right message at the right time.