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When you have a database of contacts in your restaurant or have shown interest in coming to your restaurant, you have a direct willingness to communicate with them.
It's better than a phone call because you can't phone 1000 people at the same time.
It's better than a text message because characters, formating, or graphics do not limit you.
There are so many systems out there collecting data on your purchase history.
But how does it track a purchase you would have made, but the item wasn't there to purchase?
Huh?
Hang on; the thought is, how do you know if you were missing something off your menu? How do you figure out that the guest might give you an extra visit if you offered something different?
Well, you could hook up every guest to a mind-reading machine, or part of your sales funnel can be to ask a simple question.
If you could add a dish to our menu, what would it be?
It is amazing what you might learn if you ask.
Every Monday we send you a mashup of marketing thoughts, tips, and resources.
It's a quick way to start off the week with tips on how to keep your sales funnel flowing.
The guest needs to see value in these transactions for them to continue the relationship.
There are many options, many distractions, many things going on that you are competing with.
Stick to doing what you do best, do it well, and provide an unbelievable amount of value for each experience the guest has with your restaurant.
It's usually the marketing.
So what do most restaurants do?
Increase their advertising spend or turn it off completely.
But before you do either one of those options, think about this.
If you were trying to get someone to go out on a date with you, but they keep saying no;
Do you think asking them more often will increase your chances?
Or if you stop asking will it increase your chances?
The answer is usually no to both of those questions.
You need a different approach. Maybe you need just to be a friend first. Maybe you need to give them some space and come back at them with the question later.
Your restaurant is about building a relationship. When you change your thought process from marketing to building a sales pipeline line, it's like switching from being that disruptive, annoying person to being someone you can trust that you would do anything for.
We are proud to be a sponsor of this fantastic podcast. Chip Klose has excellent insights into moving your restaurant business forward.
With great interviews and tools, you can use them to help navigate the ups and downs of your restaurant business. It's a must-listen for every restaurant owner and manager.
Best of all, each episode is finished with an assignment… a short, actionable task… something you can do right away to start implementing the concepts talked about on the show.
Look for a new episode, every week.
91% of new guests will visit you based on a friend or family member's recommendation.
These friends and family members are your superfans.
Your sales should focus on building a network of these superfans so they can reach the people that your marketing will never get in front of.
Most restaurants focus on the steps of service. What happens when the guest arrives at the door. How does the host greet them? What questions are asked by the server to provide an exceptional experience that the guest is looking for?
But how do you get the guest to decide to come in?
What is your Sales process of attracting new guests?
What is your sales process of getting guests to return?
Word of mouth is powerful but just waiting for people to tell your story is a lot of hope marketing!
By creating a sales process outside your four walls, you go from hope marketing to creating a trackable ad measurable sales funnel.
The dilemma when it comes to marketing your restaurant is knowing when to try something new. Marketing has a lot to do with being consistent. About getting a message in front of people multiple times to have it work. But how do you know if it is working? How do you know if your consistent effort is insanity?
Creating a trackable sales funnel allows you to benchmark the steps of the entire revenue-generating process. Measuring the results of your efforts compared to other strategies will help you determine if consistency will pay off or you have been taken over by insanity.
Every Monday we send you a mashup of marketing thoughts, tips, and resources.
It's a quick way to start off the week with tips on how to keep your sales funnel flowing.
Your restaurant is in business to sell an experience.
Your restaurant needs to focus on products the guest wants to buy, creating an atmosphere that the guest wants to enjoy and delivering service that increases the guest's perceived value of the premium you charge.
Organize your digital assets.
Amazing stock images
Post directly to your social media
A must-have for your restaurant's marketing strategy.
It's all about the mindset of how you are serving someone.
The word customer is transactional; however, when you refer to your customers as guests, it's like inviting someone special into your home.
You sell to customers, but you take care of guests. And if you want to build an exceptional restaurant, providing a fantastic experience for your guests is extremely important.
Wikipedia says
"Which came first: the chicken or the egg?" The dilemma stems from the observation that all chickens hatch from eggs and all chicken eggs are laid by chickens. "Chicken-and-egg" is a metaphoric adjective describing situations where it is not clear which of two events should be considered the cause and which should be considered the effect."
Same thing with sales and marketing; which is more important? Well, it's the relationship between the two that increase your revenue.
