It's all about the mindset of how you are serving someone.
The word customer is transactional; however, when you refer to your customers as guests, it's like inviting someone special into your home.
You sell to customers, but you take care of guests. And if you want to build an exceptional restaurant, providing a fantastic experience for your guests is extremely important.
"Which came first: the chicken or the egg?" The dilemma stems from the observation that all chickens hatch from eggs and all chicken eggs are laid by chickens. "Chicken-and-egg" is a metaphoric adjective describing situations where it is not clear which of two events should be considered the cause and which should be considered the effect."
Same thing with sales and marketing; which is more important? Well, it's the relationship between the two that increase your revenue.
Having no opinion is having an opinion
Not planning is planning to fail
Not investing in growth means you are being left behind.
There are always ways to be better, stronger, and build a better restaurant.
Mediocrity is like trying to run your restaurant in neutral. It will only get you so far. Then you either need to put the foot on the gas, or you will start rolling backwards.
"Don’t let mediocrity be the best you can achieve."