The fact is that you can have the most beautiful car, but if you don't have any gas, you will have a hard time getting around.
A restaurant's social media is the same. You can create engaging posts, beautiful pictures and attractive copy, but to get your marketing moving, you need to pay to play. You need to add some fuel to your marketing.
Organic engagement on its own will take a long time to gain traction; however, a targeted ad spend will get you going from o to 60 in a flash.
It sure doesn't if you are marketing to the wrong people in the wrong places.
Posting to social media and hoping people see your beautiful picture with your clever description will not work.
Radio Commercials that broadcast to a large audience that will never come to your restaurant will not work.
Billboards that people zoom by are not going to work.
Sending out an email randomly once in a while is not going to work.
Building a network of guests, which you frequently communicate with personalized messages, works.
Because you fill the funnel with a large group and out of that group, you find people who love your restaurant and love hearing from you. They open every email, like every post and redeem every incentive.
These are superfans, and it takes work to find them, nurture them and maintain a relationship.
But you need to start. Where do you start, by booking a strategy call with one of our account managers.
The sales process is referred to as a funnel because you start with a large audience and only end up with a few super fans.
The Restaurant Funnel system works by initial marketing to many people through paid and organic communications.
From this group, we build a list of people not only interested in your restaurant but those who are willing to engage in marketing.
Then, by sending them relevant and personal communications, we convert that interest into an experience at your restaurant.
Once they have come in, communication is continued through personal and relevant messaging, and we begin to learn more about them.
Once a guest has reached a certain status, only then will they be considered a superfan.
So your food is consistent, and no matter who makes it, the product is the same.
So you don't forget to add an ingredient in the form of a checklist.
So you know what ingredients you need and how many servings they produce.
Your marketing strategy is a recipe.
You create it, write it sone, test it and adjust it as you go.
The key here is to write it down and create the plan.
When it's written down, it's easier to have other people assist you and execute the plan on your behalf.