Everything you do within your restaurant is to bring value to the guest. What about the things you do outside your restaurant?
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There is confusion between branding and marketing.
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When you post to social media pictures of your food that is called branding.
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When you offer promotions, incentives and specials that is called marketing.

Focus on Marketing, focus on giving the guest value, and you will see an increase in engagement.

Got 60 seconds? Check out the video‍

Saving money is hard because there is no instant gratification.

You put a bit of money aside every paycheck.

This is called paying yourself first!
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No matter the situation, you know that saving money for your future is the most important thing you can do.

It slowly grows and may not seem worth it at the start, but you keep at it.

All of a sudden, through the magic of compound interest, your money doubles and then triples.

Marketing is the same way. The returns may be small when you first start but over time, they compound. But you need to keep investing in your marketing to grow your restaurant.

If all you have been doing is posting to social media, this is a losing investment as organic reach keeps getting smaller.

You need to diversify.

The best investment is email marketing.

It is personal, it can be automated, and it is scalable.

If you add 10% new contacts to the list every month, your network will almost triple by the end of the first year and almost 10X by the end of year two.

Start investing in your restaurant's future now; whether it's dedicating a portion of your time or your revenue, pay your marketing first!

You now have a foundation to build a marketing strategy.
Start with your website and clarify the message.
Update all your listing and social media profiles.
Create an email program.
Be consistent with posting every day and sending out an email at least once a week.

It doesn't need to be complicated.

How is about communication.

When you describe your restaurant, whether it be a long or short description, the result needs to be the same. All of your communications need to have a clear understanding of the feeling you're trying to promote.  Is your restaurant fun, romantic, or relaxed?

This is where the magic happens. Take what you have discovered about our restaurants WHO, WHY, and WHAT and create our standard communication text.

This is important so that you have a consistent message throughout your entire digital presence.

So many times, restaurants will have a different description on various listing sites.

You need to create a master file with these items in it and where you used them, then it's copy and paste.

Tag line (1 sentence)
Elevator pitch (150 words max)
About us(750 words max)
Brand Kit(Logo, colour, fonts)

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