If you don't pay your staff, you won't have anyone to serve your product
If you don't pay your food supplier, you won't have any product to serve.
If you don't invest in your marketing, you won't have any guests to serve.

A strong marketing plan gets them into your restaurant to buy your food and be served by your staff.

Your marketing plan is at the start of the guest journey.

People return to your restaurant in hopes of getting a repeat of the amazing experience they last had.

This is why it's important to have recipes for your kitchen staff and steps of service for your front-end staff.

They are written down and most likely evolve over time.

The same needs to happen with your marketing.
Create a plan, implement the plan, be consistent and then modify the plan as it evolves.

Just like the experience you provide, your marketing needs to be consistent to be effective.

It takes a lot of energy to get a train started. It is a slow process to get it up to speed, pulling all of that weight. Then once it gets going, it's a direct path to the next station.

Your marketing is like a train. It's going to take a lot of energy and patients to get started. But once it's rolling, maintaining the direction to the next milestone should be easy to manage.

Get your marketing rolling right now.

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What is my guest's journey from not knowing my restaurant exists to coming to the restaurant for the first time?

What is my guest's journey from when they arrive until they leave my restaurant?

How do I follow up and have that guest return for another visit?

Consistently develop these three plans.