Restaurant life is always busy.

Marketing is easily pushed to tomorrow.

And then sometimes tomorrow turns into next week.

You need to follow up consistently with your network.

You don't want to give your guests a chance to forget you.

Top 5 reasons you need to build an email list and use it!

Unlike your social media accounts, where you must create and post content all the time, you can build sequences of emails that go out based on contact interactions with your email strategy.

When someone signs up, you can send them a welcome series with emails sent over automatically explaining your unique offerings.

You can create happy birthday emails to go out based on a contact's birth date.

You can send out anniversary emails based on how long a contact has been part of your network.

The options are endless.

Once the automation is set up, you just need to maintain the emails. As things change in your business, you can update the individual emails' content without recreating a new structure.

Top 5 reasons you need to build an email list and use it!

You can't take your followers and likes with you from your social accounts.  

Social media not only controls who sees your posts and when they see them, but they also have a right to inactivate or delete your account at any time for any reason.

An email contact list, by contrast, is an asset you own. You are not committed to any platform or interface, and with the ease of writing an email to a friend, you can contact your entire list with the press of a button.

Would you rather have a business with 10K social media followers or 10K engaged email contacts?

Top 5 reasons you need to build an email list and use it!

This goes beyond engagement levels and open rates. Most email programs give you the power to learn more about your online community.

What links are people clicking, what landing page did they use to sign up, what advertising campaign generated the contact information?

Being able to send a new message based on the customer's interaction with a previous message helps you refine your strategy and send targeted emails to the people who are interested.

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