.png)
We all want to be perfect, but sometimes you need to sacrifice perfection to move forward.
When it comes to restaurant marketing, posting to social media or getting that email sent is way more effective than taking a few days to make it perfect.
No one is saying you should be sending out ugly communications, but sometimes overthinking how a picture looks or the words you choose makes marketing seem harder than it needs to be.
The most important of marketing is getting in front of people consistently.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world.
Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
But don't take our word for it; read the book. Cumulative Advantage by Mark Schaefer
Yes, so you have a record of them, if something comes up, you can contact them, and after their meal, your reservation system probably sends them a follow-up.
It's even more important to have that information from people who aren't ready to make a reservation.
They come to your website and look around.
They are interested but not ready to commit.
Have them join your network, and now you can directly communicate with them.
Sales are up, staffing is tight, and you are doing whatever it takes to keep the restaurant running.
But don't get caught in the trap of thinking your restaurant is busy enough, so you don't need to worry about marketing.
That's not looking at the big picture.
It is the best time to turn up the marketing and build your network during the season of record sales.
Capture contact information and build a relationship with all your guests outside your restaurant.
Not only will the network support you when things slow down, but if you decide to expand with another location, another concept, or even another type of product, you will have a base of people to connect with.
